Content providers, technology providers, and the BaseCase platform: What’s the difference?

Posted by Tom Hemy on Technology Providers, BaseCase, Content Providers

When BaseCase was founded in 2007, many life sciences market access teams were still using traditional collateral to engage customers and communicate product value. But fast forward to 2019 and the reams of printed documentation, spreadsheet models, and unwieldy slide decks have been replaced by...

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