Successfully integrating claims data into effective mobile value communication tools

Posted by Tom Hemy on Value communication, Claims Data

Claims data is a valuable resource for medical device and diagnostics companies as it can be used to demonstrate the impact of new products in the real world. This makes it particularly useful when communicating the value of a product to hospital decision makers, as they increasingly require...

How medical device and diagnostic field teams are utilizing claims data

Posted by Tom Hemy on Value communication, Claims Data

Claims data is available to medical device and diagnostic companies from a variety of sources, such as the CMS in the US. It is a highly valuable resource as it can be used to demonstrate the impact of a product in the real world. This has led to claims data being particularly useful in the...

Table control refresh brings new design options

Posted by Jack Pendleton on BCI, control, refresh
The Table control is an essential element of almost every BaseCase app and has recently received a refresh to further extend its flexibility and styling possibilities. The refresh has brought a number of updates ranging from new layouts and additional properties to textual inputs.

Expand your global communication strategy with improved support for right-to-left text

The BaseCase platform is uniquely suited to facilitate coordinated rollouts of global market access campaigns. Unlike custom-built, standalone mobile apps, BaseCase apps can be quickly and efficiently adapted to suit different markets using input provided by local affiliates. This allows you to...

How pharma companies are using real-world data in the field

Posted by Tom Hemy on Value communication, Real-world data, RWD

Real-world data (RWD) is available to pharma companies from a variety of sources, for example, the QOF and HES in the UK. It has proven to be a highly valuable resource as it can be used to demonstrate the effectiveness of a drug outside of controlled clinical environments. As a result, this has...

Enhance your brand recognition with Board background and Meetings customizations

Posted by Jack Pendleton on Meetings, stakeholder engagement

Since its launch in September 2017, the Board view has helped users to locate and launch their apps with ease. The Board’s modern, touch-friendly interface provides a new card-based grid layout, in combination with a board filter, and an app quick-launch feature, streamlining the user experience...

App Export: a new type of tailored leave behind

Posted by Jack Pendleton on BCI, Value communication

Tailored leave behinds are a great way to support and guide the payer decision-making process. Post-engagement, a leave behind summarizing the discussed inputs and calculations not only helps to promote transparency and form a positive lasting impression, but also provides a high-quality...

Successfully integrating RWD into effective value communication tools

Posted by Tom Hemy on Value communication, Real-world data, RWD

Real-world data (RWD) is a valuable resource for pharmaceutical companies as it can be used to demonstrate the impact of new products outside of controlled clinical environments. This makes RWD particularly useful when communicating the effectiveness of a drug to payers. And as today’s payers...

Leverage your mobile sales tools across markets and create global synergies

Field representatives of life science companies utilize a variety of mobile sales tools to effectively engage with payers, providers, and healthcare professionals. Such tools have enhanced customer engagement throughout the industry by helping to simplify complex value messages, and...

Efficiently managing the lifecycle of your mobile sales tools

Posted by Tom Hemy on mobile sales tools, Lifecycle management

To effectively engage with payers, providers, and healthcare professionals, customer-facing representatives of life science companies utilize a variety of mobile sales tools. Since their inception, such tools have allowed for improved customer engagement across the industry by significantly...

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