Tom Hemy

Recent Posts

BaseCase Portal vs. website-based distribution methods

Posted by Tom Hemy on Portal

Within the life sciences industry, digital product resources are commonly distributed to payers, providers, and HCPs through the use of custom password-protected websites. But with the increased use of smartphones and tablets in clinical settings, it is now more convenient for resources to be...

Certara Launches BaseCase® Portal™

Posted by Tom Hemy on Portal

PRINCETON, NJ – Sept. 26, 2018 – Certara®, the global leader in model-informed drug development, regulatory science, market access and real-world evidence solutions, announced today the launch of its BaseCase Portal cloud-based platform, that allows for the rapid creation of fully-customizable...

Announcing the launch of BaseCase Portal

Posted by Tom Hemy on Product Announcement, Portal

It’s common practice for life science companies to provide third parties—such as payers, providers, and HCPs—with a range of digital resources. These resources are often distributed through a custom password-protected website and are intended to optimize product utilization and patient care, in...

BaseCase adds SQL support

Posted by Tom Hemy on SQL, data manager

We’re excited to announce that BaseCase Data Manager now supports the use of SQL, which allows for the quick and efficient use of large databases. This update enables app developers to incorporate much larger, and more complex databases that comprise hundreds of thousands of rows into Basecase...

Successfully integrating claims data into effective mobile value communication tools

Posted by Tom Hemy on Claims Data, Value communication

Claims data is a valuable resource for medical device and diagnostics companies as it can be used to demonstrate the impact of new products in the real world. This makes it particularly useful when communicating the value of a product to hospital decision makers, as they increasingly require...

How medical device and diagnostic field teams are utilizing claims data

Posted by Tom Hemy on Claims Data, Value communication

Claims data is available to medical device and diagnostic companies from a variety of sources, such as the CMS in the US. It is a highly valuable resource as it can be used to demonstrate the impact of a product in the real world. This has led to claims data being particularly useful in the...

How pharma companies are using real-world data in the field

Posted by Tom Hemy on RWD, Real-world data, Value communication

Real-world data (RWD) is available to pharma companies from a variety of sources, for example, the QOF and HES in the UK. It has proven to be a highly valuable resource as it can be used to demonstrate the effectiveness of a drug outside of controlled clinical environments. As a result, this has...

Successfully integrating RWD into effective value communication tools

Posted by Tom Hemy on Value communication, Real-world data, RWD

Real-world data (RWD) is a valuable resource for pharmaceutical companies as it can be used to demonstrate the impact of new products outside of controlled clinical environments. This makes RWD particularly useful when communicating the effectiveness of a drug to payers. And as today’s payers...

Efficiently managing the lifecycle of your mobile sales tools

Posted by Tom Hemy on Lifecycle management, mobile sales tools

To effectively engage with payers, providers, and healthcare professionals, customer-facing representatives of life science companies utilize a variety of mobile sales tools. Since their inception, such tools have allowed for improved customer engagement across the industry by significantly...

Happy Holidays from BaseCase

Posted by Tom Hemy on News

From all of us at BaseCase, we wish you a very happy holiday season!

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