How pharma companies are using real-world data in the field

Posted by Tom Hemy on RWD, Real-world data, Value communication

Real-world data (RWD) is available to pharma companies from a variety of sources, for example, the QOF and HES in the UK. It has proven to be a highly valuable resource as it can be used to demonstrate the effectiveness of a drug outside of controlled clinical environments. As a result, this has...

Successfully integrating RWD into effective value communication tools

Posted by Tom Hemy on Value communication, Real-world data, RWD

Real-world data (RWD) is a valuable resource for pharmaceutical companies as it can be used to demonstrate the impact of new products outside of controlled clinical environments. This makes RWD particularly useful when communicating the effectiveness of a drug to payers. And as today’s payers...

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