Making Pharmaceutical Marketing Cost-Effective

Posted by Tom Hemy on

The world of pharmaceutical marketing has evolved into one which relies on personalized, yet cost-effective approaches. Legislative changes, economic turmoil and increased competition have been instrumental in the adoption of software to engage customers and stakeholders with customized...

The Hidden Costs of Custom Software Projects

Posted by Tom Hemy on

The rise of mobile and social technologies has influenced the way sales and marketing teams engage with customers. In addition to this, increasing budgetary pressures have created a demand for new value communication methods. This has fueled the use of mobile sales tools to demonstrate the...

Are you maximizing the commercial impact of your real-world evidence?

Posted by Tom Hemy on

Over the past few years global pharma and medtech companies have invested heavily in real-world evidence (RWE). RWE is becoming essential as payers and providers increasingly seek evidence to support the effectiveness of a product in the real world.

Personalized and data-driven: the changing nature of pharmaceutical sales

Posted by Tom Hemy on

Customer engagement in the life sciences industry has changed. Not only do key account managers find themselves collaborating with a range of different personnel, but engagements have shifted from traditional ‘one-size-fits-all’ presentations to highly tailored, data-driven, individualized...

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