App Export: a new type of tailored leave behind

Posted by Jack Pendleton on BCI, Value communication

Tailored leave behinds are a great way to support and guide the payer decision-making process. Post-engagement, a leave behind summarizing the discussed inputs and calculations not only helps to promote transparency and form a positive lasting impression, but also provides a high-quality...

Successfully integrating RWD into effective value communication tools

Posted by Tom Hemy on Value communication, Real-world data, RWD

Real-world data (RWD) is a valuable resource for pharmaceutical companies as it can be used to demonstrate the impact of new products outside of controlled clinical environments. This makes RWD particularly useful when communicating the effectiveness of a drug to payers. And as today’s payers...

Leverage your mobile sales tools across markets and create global synergies

Field representatives of life science companies utilize a variety of mobile sales tools to effectively engage with payers, providers, and healthcare professionals. Such tools have enhanced customer engagement throughout the industry by helping to simplify complex value messages, and...

Efficiently managing the lifecycle of your mobile sales tools

Posted by Tom Hemy on Lifecycle management, mobile sales tools

To effectively engage with payers, providers, and healthcare professionals, customer-facing representatives of life science companies utilize a variety of mobile sales tools. Since their inception, such tools have allowed for improved customer engagement across the industry by significantly...

Certara Acquires BaseCase

Posted by Gijs Hubben on

PRINCETON, NJ – Feb. 01, 2018 – Certara®, the global leader in model-informed drug development and regulatory science, today announced that it has acquired BaseCase, a data visualization software-as-a-service (SaaS) company with offices in Berlin and New York. BaseCase, which will join Certara’s...

Happy Holidays from BaseCase

Posted by Tom Hemy on News

From all of us at BaseCase, we wish you a very happy holiday season!

Celebrating 10 years of BaseCase

Posted by Tom Hemy on News

At BaseCase, we recently celebrated our 10th anniversary.

Happy Thanksgiving from BaseCase!

Posted by Tom Hemy on News

Happy Thanksgiving from all of us at BaseCase, we hope you enjoy the holiday!

What if building mobile sales tools was as easy as creating any other business document?

Tablet devices have radically changed how life science field teams engage with customers. Previously, field teams used a range of bulky, generic product brochures; now, just one device can store any number of sophisticated, interactive sales tools that can adapt to meet the needs of every...

Create full-screen BaseCase iPad apps for use on Windows devices

Posted by Jack Pendleton on BCI, Full-screen, ipad, windows

Since June 2017, we’ve been rolling out updates that have allowed BaseCase apps to be presented in a whole new way, providing support for full-screen display on both iPad and Windows devices. 

Company Updates

Looking for an older blog post?

We recently changed the location of our blog.
Visit the blog archive to find our archived posts.