To effectively engage with payers, providers, and healthcare professionals, customer-facing representatives of life science companies utilize a variety of mobile sales tools. Since their inception, such tools have allowed for improved customer engagement across the industry by significantly increasing the relevance of each presentation, and helping to simplify complex value messages.
As a result, mobile sales tools have come to replace more traditional sales collateral, such as slide decks and Excel models; however, managing the lifecycle of mobile sales tools—which includes all the stages a tool goes through from its creation to its expiration—comes with inherent challenges that often lead to project delays and spiralling hidden costs.
For example, during the creation stage of the lifecycle, extensive upfront planning and communication of industry-specific information is required, which can extend development time, making the process slow and expensive. Furthermore, most people lack the necessary programming skills to build engaging mobile sales tools, meaning this task is carried out by software developers—adding a further layer of complexity to projects.
For such reasons, it is common to outsource the creation of mobile sales tools to a communications agency, but this comes with risks. Development time is often still slow, costs are still high, and you also become increasingly reliant on the agency that built the tool. Therefore, any updates or adjustments are often expensive and dependent on agency timelines.
However, using BaseCase to create your mobile sales tools has proved to be a much faster, cheaper, and more flexible option.
BaseCase tools can be created and updated in-house, quickly and easily—without the need for programming—using an intuitive, browser-based, drag-and-drop editor.
In-house development eliminates reliance on external programmers and helps to control quality and protect timelines.
Other powerful features—such as Import Pages, which allows users to convert PDF documents into interactive sales tools, and Reference Manager, for simple reference citations—also help to save time and decrease dependence on external agencies.
Ultimately, the content creation options available on BaseCase eliminate the costs and inefficiencies of using external programmers to develop mobile sales tools.
The extract above was taken from our recently published white paper, The BaseCase Platform: A comprehensive guide. Download the resource to learn how you could use BaseCase to reduce the inefficiencies throughout the entire lifecycle of your mobile sales tools.