Within the life sciences industry, digital product resources are commonly distributed to payers, providers, and HCPs through the use of custom password-protected websites. But with the increased use of smartphones and tablets in clinical settings, it is now more convenient for resources to be provided in the form of mobile apps.
Even though websites can still be accessed on mobile devices, issues can often arise if the site is not mobile-optimized, resulting in poor user experience. This is important to avoid, especially in busy clinical settings, where any unnecessary obstacle to sign-up can easily result in decreased uptake.
We recently introduced BaseCase Portal, the fastest way to provide third parties—such as payers, providers, and HCPs—with access to fully-compliant mobile apps on their smartphone or tablet, both online or offline. And in this blog post, we’ll focus on how Portal compares to commonly used website-based digital resource distribution methods. From setup and maintenance to tracking usage analytics, we’ll cover various stages of the distribution process.
Setup and maintenance
Website-based distribution methods often require separate content creation and distribution channels, which can lead to a project being fragmented across multiple platforms. Hosting solutions can also become increasingly expensive as a website scales in size.
With Portal, content is created and distributed on a single, centralized platform. Apps are also hosted in the cloud, allowing for both unlimited storage and unlimited users, without additional scaling costs.
Distributing resources via a website means that users are required to maintain a constant internet connection to use them, and even though they can be accessed from mobile devices, user experience is often poor.
Digital resources shared via Portal can be accessed anywhere, across devices, both online and offline.
When updating apps, website-based distribution methods often involve many manual processes and expiry checks, which leaves room for human error. These processes also often lack an integrated compliance workflow, which can add further complexities.
Portal’s app packages automatically use the latest approved app revision, and review statuses can also be displayed to minimize compliance risk. The process can also be streamlined by using BaseCase Launch to manage the medical and legal approval of your apps.
Apps are often built for use in specific markets and regions; therefore, when distributing them via a website, an additional user management system is often required to control access. However, as the website scales, this approach could easily develop into a complex custom software project, requiring active development and maintenance.
Out of the box, Portal is built to scale so you never have to worry about the number of global users. After completing Portal’s self-service enrollment process, users are only shown the resources that correspond to their selected language, region, and therapeutic area.
With website-based distribution methods, native app and user tracking is often an advanced feature that provides only limited analytical scope.
BaseCase Success integrates with Portal to provide real-time global analytics for the digital resources of your entire organization. Also, any personal Portal member data you have access to through Success has been freely provided in accordance with GDPR requirements.
Download our guide on digital resource distribution, to learn
more about BaseCase Portal.