Tom Hemy

Recent Posts

How medical device and diagnostic field teams are utilizing claims data

Posted by Tom Hemy on Value communication, Claims Data

Claims data is available to medical device and diagnostic companies from a variety of sources, such as the CMS in the US. It is a highly valuable resource as it can be used to demonstrate the impact of a product in the real world. This has led to claims data being particularly useful in the...

How pharma companies are using real-world data in the field

Posted by Tom Hemy on Value communication, Real-world data, RWD

Real-world data (RWD) is available to pharma companies from a variety of sources, for example, the QOF and HES in the UK. It has proven to be a highly valuable resource as it can be used to demonstrate the effectiveness of a drug outside of controlled clinical environments. As a result, this has...

Successfully integrating RWD into effective value communication tools

Posted by Tom Hemy on Value communication, Real-world data, RWD

Real-world data (RWD) is a valuable resource for pharmaceutical companies as it can be used to demonstrate the impact of new products outside of controlled clinical environments. This makes RWD particularly useful when communicating the effectiveness of a drug to payers. And as today’s payers...

Efficiently managing the lifecycle of your mobile sales tools

Posted by Tom Hemy on mobile sales tools, Lifecycle management

To effectively engage with payers, providers, and healthcare professionals, customer-facing representatives of life science companies utilize a variety of mobile sales tools. Since their inception, such tools have allowed for improved customer engagement across the industry by significantly...

Happy Holidays from BaseCase

Posted by Tom Hemy on News

From all of us at BaseCase, we wish you a very happy holiday season!

Celebrating 10 years of BaseCase

Posted by Tom Hemy on News

At BaseCase, we recently celebrated our 10th anniversary.

Happy Thanksgiving from BaseCase!

Posted by Tom Hemy on News

Happy Thanksgiving from all of us at BaseCase, we hope you enjoy the holiday!

What if building mobile sales tools was as easy as creating any other business document?

Tablet devices have radically changed how life science field teams engage with customers. Previously, field teams used a range of bulky, generic product brochures; now, just one device can store any number of sophisticated, interactive sales tools that can adapt to meet the needs of every...

BaseCase launches the App Board for enhanced customer engagement

Posted by Tom Hemy on Customer Engagement

We are excited to announce the App Board, an update to the home page which improves how users display and launch their apps. The App Board provides an enhanced user experience and makes the sales workflow more streamlined. Additionally, this update now makes the home page display more impactful...

Product Launch: increase the productivity of your field teams using BaseCase Meetings

Posted by Tom Hemy on New

We’re very excited about our latest product, BaseCase Meetings: a new add-on designed to increase the productivity of your field teams by providing a seamless sales experience.

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