BaseCase Value Communication Software
BaseCase is a powerful Software-as-a-Service (SaaS) platform that helps companies in the healthcare and life sciences industries create interactive and engaging tools to showcase the value and benefits of your products or solutions. BaseCase tools empower your field teams to have high-impact and differentiated conversations with key market access stakeholders and decision-makers.
Imagine that you’re the team lead for a pharma company’s field sales team. Your field rep has just arrived at a major hospital to discuss adoption of your new drug when you realize that her presentation is out of date. And there’s no way for your medical affairs team to update it in time to the latest information to convey how your drug will benefit patients and save the hospital money by reducing readmissions.
What if there was a better way to convey the value of medical devices and drugs to stakeholders?
Elevate your engagement with dynamic, interactive experiences.
Move beyond the limitations of static spreadsheets, presentation slides, or PDFs during face-to-face conversations or virtual meetings. BaseCase tools integrate multiple data sources to make it easy to visualize data on product performance, perform live calculations on potential product usage scenarios, and create meaningful stories that clearly demonstrate the value of your product.
By using innovative technology, your experts gain the ability to shape the narrative using digital, data-driven content, enabling them to negotiate more efficiently with decision makers and achieve greater uptake in a fragmented market.
Meet stakeholder expectations, deliver powerful messages
- Integrate available evidence and customer inputs to show account-specific benefits and alternative scenarios
- Highlight benefits relevant to each audience across different dimensions as accuracy, efficiency, clinical or economic outcomes
- Frame the conversation around the key differentiators of your products and visually show the impact of your products
- Share data-backed messages and evidence with stakeholders so they can effectively communicate with their own audiences
- Gather valuable insights and feedback from stakeholders while keeping the flow of the conversation flowing
7 of 10 large pharma companies use BaseCase
Pharmaceutical companies worldwide use BaseCase to market products from all therapeutic areas faster and more successfully. These are some of the tools customers have developed with BaseCase:
- Rebate/discount calculators to estimate the cost savings achieved via product adoption through a discount agreement
- Dosage calculators to calculate the correct medication dosage for patients
- Cost/ROI calculators to estimate the cost of healthcare services to make informed decisions about healthcare and investment decisions.
Empower Your Team with BaseCase's Intuitive Platform
The easy-to-use, no code platform empowers companies to create, deploy, and maintain digital content using their own resources, which saves money and reduces dependencies on external agencies. The ability to create or update content internally increases flexibility in adapting strategies, for example, when scaling value communication.
Teams become more flexible and organize value communication processes more collaboratively and efficiently. Building and sharing consistent content quickly and easily on the digital platform gives your teams competitive advantage and differentiation.
Our Experts for Your Success
Our team of experienced UX/UI designers and market access experts will help you achieve your goals quickly, efficiently and successfully. Standardized packages are available for medium and large projects, all tailored to your specific needs.
BaseCase services include:
- Comprehensive app review incl. QA (Quality Assurance)
- Development of optimized storyboards
- Creating customized UI/UX templates
- Preparing apps for use in different countries & markets
Don't just take our word for it
BaseCase allowed us to develop a single tool that simplifies key value messages, makes them specific to local health economies, and achieving engaging discussions with local decision-makers.” (Head of Market Access, U.K (United Kingdom). at top 10 Biopharmaceutical Company)
“One of the challenges in making important value messages relevant is an effective communication to our customers, both internal and external. The BaseCase platform and its visual presentation boils the components down to the essential elements that strike the right chord to make the messages come alive in the customer’s mind.” (Senior Analyst)
BaseCase is ISO 27001 certified by BSI
Protecting your valuable information assets is paramount. That’s why we are proud that Certara’s information security management systems (ISMS) holds an ISO 27001 certification. Our certification proves our commitment to safeguarding your data, ensuring its confidentiality, integrity, and availability.
With ISO 27001, you can have peace of mind knowing that we have implemented robust security controls, undergone rigorous risk assessments, and continuously strive for improvement.
