Tom Hemy

Recent Posts

Celebrating 10 years of BaseCase

Posted by Tom Hemy on News

At BaseCase, we recently celebrated our 10th anniversary.

Happy Thanksgiving from BaseCase!

Posted by Tom Hemy on News

Happy Thanksgiving from all of us at BaseCase, we hope you enjoy the holiday!

What if building mobile sales tools was as easy as creating any other business document?

Tablet devices have radically changed how life science field teams engage with customers. Previously, field teams used a range of bulky, generic product brochures; now, just one device can store any number of sophisticated, interactive sales tools that can adapt to meet the needs of every...

BaseCase launches the App Board for enhanced customer engagement

Posted by Tom Hemy on Customer Engagement

We are excited to announce the App Board, an update to the home page which improves how users display and launch their apps. The App Board provides an enhanced user experience and makes the sales workflow more streamlined. Additionally, this update now makes the home page display more impactful...

Product Launch: increase the productivity of your field teams using BaseCase Meetings

Posted by Tom Hemy on New

We’re very excited about our latest product, BaseCase Meetings: a new add-on designed to increase the productivity of your field teams by providing a seamless sales experience.

How to utilize video content during customer engagements

Posted by Tom Hemy on

We have recently added a brand new video control to BaseCase Interactive, providing you with even more options to engage with your audience and effectively deliver key value messages. 

Making Pharmaceutical Marketing Cost-Effective

Posted by Tom Hemy on

The world of pharmaceutical marketing has evolved into one which relies on personalized, yet cost-effective approaches. Legislative changes, economic turmoil and increased competition have been instrumental in the adoption of software to engage customers and stakeholders with customized...

The Hidden Costs of Custom Software Projects

Posted by Tom Hemy on

The rise of mobile and social technologies has influenced the way sales and marketing teams engage with customers. In addition to this, increasing budgetary pressures have created a demand for new value communication methods. This has fueled the use of mobile sales tools to demonstrate the...

Are you maximizing the commercial impact of your real-world evidence?

Posted by Tom Hemy on

Over the past few years global pharma and medtech companies have invested heavily in real-world evidence (RWE). RWE is becoming essential as payers and providers increasingly seek evidence to support the effectiveness of a product in the real world.

Personalized and data-driven: the changing nature of pharmaceutical sales

Posted by Tom Hemy on

Customer engagement in the life sciences industry has changed. Not only do key account managers find themselves collaborating with a range of different personnel, but engagements have shifted from traditional ‘one-size-fits-all’ presentations to highly tailored, data-driven, individualized...


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